BRITISH Weight Lifting is delighted to announce the appointment of Ashley Metcalfe as their new Chief Executive Officer.
The 49-year-old Yorkshireman enjoyed a successful career as a professional cricketer, playing for his home county for 15 years as well as a brief spell at Nottinghamshire and also in South Africa.
Following his playing days, Metcalfe embarked on a successful business career which has seen him head up significant companies, specialising in marketing and events.
For six years he also sat on the Sport England Yorkshire board in Leeds, which was responsible for providing strategic leadership for sport, increasing participation and sporting success.
“I am delighted to be joining British Weight Lifting and see this as a very exciting and challenging opportunity to be involved in a fast developing, ambitious organisation, which offers athletes of all ages the opportunity to showcase their skills locally, nationally and on a world stage,” said Metcalfe.
“There has been considerable work undertaken over the past few years to stabilise the organisation and with new funding in place, there is great potential to drive British Weight Lifting forward and establish itself as a sustainable, respected and successful National Governing Body of sport.”
Following his retirement from a successful career as a professional sportsman, Metcalfe was responsible for launching the commercial department at Yorkshire County Cricket Club, and played a significant role for a decade in maximising Sharp Electronics’ sponsorship of Manchester United Football Club. He also played an important role in John Smiths’ sponsorship of Great Britain Rugby League.
His other experience includes international events for Volkswagen and Jaguar, national conferencing for BT and KPMG and innovative media campaigns and incentive international events for Dunlop Slazenger, Maxfli. Reebok and Ashworth.
“We need to build on recent competition successes to deliver competitive weightlifting and powerlifting teams for Rio and beyond as well as growing the sport across the UK,” continued Metcalfe.
“I am particularly looking forward to working alongside Peter Rowley, the new Chairman, the Board and the senior management team, as well as our key supporters, stakeholders, clubs and members to ensure we can provide a successful environment for athletes and coaches to reach their true potential at all levels.”
The appointment of Ashley Metcalfe as CEO comes after other recent appointments of Peter Rowley as BWL Chair, and Tommy Yule as Performance Director.
Also taking on key new roles will be Steve Cannon as Technical Director, Tom Whittaker as Paralympic Performance Manager, Sam Jamieson as National Development Manager and Dan Wagner as Talent Pathway Officer.
Sue Ward will continue as Office Manager, as well as Tamas Feher as weightlifting Head Coach.
BWL are delighted to have such a strong team to take the sport forward at what is such an exciting time for sport in the UK. Future editions of the newsletter will carry more information about the key new members of staff in particular.
The organisation would like to pass on its thanks to Phil Young who took on the role of interim Chair when David Pendleton left, and has now handed over to Peter Rowley who commented: “This has been an eventful first month as chairman of British Weight Lifting. I’m very grateful to Phil Young and other board members for keeping things moving pending my appointment and particularly pleased that Ashley is joining us.
“His unique combination of long service as a high performance athlete coupled with his commercial and business experience makes him uniquely qualified to lead BWL through an exciting time for the sport.”